These days’ African nations are trying to position themselves as an outsourcing destination. They are emerging as an attractive option due to the fact that their prices are low as compared to North American and Western European countries and there are no language problems too.
Despite intense competition African nations are competing on the basis of customer relationship values. South Africa has made tremendous leaps in this industry due to competitively priced labor besides the agent sophistication.
Even Sub-Sahara Africa which was till now not the first choice of companies is now emerging as an attractive destination for western companies. Even countries like Ghana, Kenya and Senegal are making inroads in this industry. It seems Africa is working hard to market itself as an attractive outsourcing destination.
