Now outsourcing is taking place within India too. With the telecom war getting heated within the country, BSNL which is one of the biggest government undertaking has decided to take on private companies by outsourcing some of its marketing functions to private agencies.
For this purpose it would be appointing business associates for its twenty three circles for marketing and selling a wide range of its products such as broadband services, phones etc and this seems to be the first promising attempt by the company for giving a fight to other players in the country.
It seems that companies within the country too have realized the importance of outsourcing and are trying to adopt it in order to fight competition within the country. With competition heating up and margins reducing this seems to be a good move by the company to make itself popular in an economical way. I hope this way it is able to compete with the private players which seemed a difficult task up till now.
