A number of companies have outsourced their customer services to India which is being regarded as a favored destination for availing cost effective services. Companies opting for outsourcing are fully aware of the hard costs on paper but probably they might not be aware of the soft costs. You must be wondering what are soft costs – let me give you an example to make it easy for you to understand. Soft costs are measurable and this can include the English language nuances and American slangs to name a few. Companies not aware of these may cause severe frustration for their customers and may even lose out on business. Here are some of the problems which are encountered by the customers: Can’t understand the problem Can’t effectively communicate in a way I can understand Has no empathy for my problem linger on and on Though one cannot say that customers are unhappy but there are certain people who are not happy with all this and companies need to make sure that the problems need to be solved at hand before they take a shape which cannot be controlled and cause long term problems for the companies. Via bloggingstocks