This is some really good news for India!! Companies from the West are eyeing the Indian publishing industry for outsourcing. A number of American and European publishers are eyeing this country for selling their titles which are being locally printed, packaged, priced and marketed.
Jack Romanos, President & CEO of Simon & Schuster said:
India is one of the fastest growing English language markets and a world class economic dynamo with a highly literate populace. It shows the relevance of India in the eyes of all international publishers.
The reason companies are getting attracted to India are that Indian publishing has garnered respect over the years due to a number of Indian authors earning accolades in the international arena and hence Indians stand to gain because of outsourcing and market for their products. Further, India has an edge over its rival China since twenty nine percent of its population speaks English which is much more as compared to China where English commands a secondary status. It seems Indian outsourcing industry will dominate in this arena too.
Via rediff
