The outsourcing bug has bitten Mudra which is considered to be the fourth largest advertising agency in India and the company is now looking forward to setting up a strategic business unit which would be focusing on outsourcing business. Madhukar Kamath, Managing director & CEO, Mudra, told Business Standard stated: There is a lot of back-end work that can be outsourced. We are on the verge of bagging a large outsourcing project. It seems now the Indian advertising companies are looking forward to get a slice of the advertising outsourcing business but this path will be tough to follow since this area is highly competitive and there are a number of companies which are looking forward to create a mark in this arena. Probably India will play the cost card in order to beat everybody else in this game. Via agencyfaqs