In order to develop the facade of Nasdaq to investors in India, Nasdaq Stock Exchange would be increasing the outsourcing of its IT requirements to Indian firms. Nasdaq would be depending on the outsourcing partners in order to fire the trades executed through sophisticated computer and telecommunications network.
As per Robert Greifeld, president & CEO, Nasdaq:
We have done a bit of outsourcing through contractual relationship with organizations, and obviously we have great Nasdaq-listed companies to supply those services to us. We are fortunate we do not feel the need to develop it ourselves but to contract with firms such as Infosys or Cognizant to develop applications for us.
Along with this Nasdaq would be relying on technology in order to drive its open market structure which provides a high level of transparency. Investors would then be able to view their buy and sell orders of securities at multiple price levels and would help investors gauge market trends which necessary for the decision making process.
