Up till now the Nordic countries were slow in adopting outsourcing when compared to the Europeans but this trend seems to be changing and one of the latest examples is Sweden. The country is betting on technology, communication, biotech and life sciences and is looking to collaborate with India due to attractiveness of its markets. As per the Swedish Trade Council, on an average a single company is getting registered in India and many more companies are looking forward to establish links with the country.
Sweden is being attracted to India due to the scalability option, cost competitiveness and skilled labor. Even though there are number of IT companies such as Deloitte, EDS and IBM which have presence in the country but still it is being attracted to low cost countries such as India.
It seems that the magic of India is catching up with Nordic countries too and this will help it in maintaining its lead in the outsourcing arena for a long time to come.
