You must be aware of Ogilvy Group which owns the famous advertising agency, Ogilvy Advertising. The company has gone ahead and launched Ogilvy Engage which will help its clients in outsourcing marketing functions such as data analytics.
Besides this the company has created Mather Communications, a new integrated agency aimed at housing accounts which conflict with existing businesses along with chasing new business.
With this new outsourcing company, the group would be offering a variety of outsourced marketing functions in close association with non Ogilvy companies.
Fraser Watson, Managing Partner, OgilvyOne said:
We are not looking to compete with consultancies like EDS or Accenture, but rather provide clients with a new model that addresses the needs of those looking to outsource a range of marketing service capabilities.
